Useful research, which shows that CEOs and CFOs don't agree with CMOs in terms of outlook. It also shows that CMOs are not focusing in on...
Mike Daly
I've just finished a day of meetings via Zoom. I used to have a commute, to meet people in offices, to have meetings. Or have telephone...
Interesting article about BMW and the realisation that they need to own the customer experience from beginning to end. Let's park (pun...
It's worth clarify that digital and social are different. Digital transformation is about IT, the computers. Digital is about Cloud,...
This is why the CMO should not lead digital transformation- only the CEO should. See why here. Oh- and do look at all the cartoons...