As the smartphone is the way people so often transact, gain information, communicate and generally get on with life these practical lessons are relevant for all digital transformation projects.
Summarised as: -
- First impressions matter
- Speed accentuates good design
- Talk to your customers
- Use data to justify design
- Relapse is real
- Be bullish on new tech
- Cross-functional buy-in is key
Ryan Warrender also gives a valuable list of the most effective UX tools and trends from 2018. Well worth a read and applying the lessons
