The failure myth: Most digital transformation efforts fail because the technology didn’t work. Reality check: Most digital transformation efforts fail because employees didn’t use the new technology. There are two main reasons for this. First, when people are not sufficiently trained, they can’t apply new tools effectively, so they stop using them and find alternatives. Second, when leaders promise certain outcomes that don’t quickly materialize — like an increase in customer satisfaction or swifter time to market — employees will make a principled decision that it’s in the best interest of the company for them to find other methods to secure those outcomes.

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