Amazon, Airbnb, and Asos are all investing in this one simple design idea

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Mike Daly

Digital Claims Transformation, Insurtech, Analytics

Get in touch

Mike Daly

Digital Claims Transformation, Insurtech, Analytics

How well does your digital claims platform work? Benchmark it against the CSF list below and if you fall short look at 360Siteview

"Service design has been one of the greatest disruptive forces in our lives over the past 20 years. Everything from how we shop for food to how we move around cities to how we interact with government has been transformed to put the customer’s experience first."

LOU DOWNE in FASTCOMPANY 8TH aUGUST 2018

Critical Success Factors

Let a user do what they set out to do
Be easy to find
Clearly explain its purpose
Set the expectations a user has of it
Be agnostic of organisational structures
As few steps as possible to complete a task
Be consistent
Have no dead ends
Be re-usable by everyone, equally
Respond to change quickly
Work in a way that is familiar
Encourage the right behaviour
Clearly explain why a decision has been made
Make it easy to get human assistance
Require no prior knowledge to use

10. Respond to change quicklyThe service should respond quickly and adaptively to a change in a user’s circumstance and make this change consistently throughout the service. For example, if a user changes their phone number online, their phone number should be recognized in a face-to-face service. Trov is an on-demand insurer that lets users insure specific items for specific periods of time from a simple-to-use app. So if you suddenly decide to take your guitar on a camping trip at the last minute, you can insure it.

www.fastcompany.com/...