I timely reminder- innovation and transformation are not just about technology and digitisation. Culture is a vital aspect which helps or hinders innovation.
Culture must allow the organisation to act with trust. Not least that failure is a necessary part of innovation and iteration vital to stay world-class.
And whatever the digital platform you adopt make sure it supports innovation, iteration and trust.
The innovation process requires considerable amounts of trust. Creative ideas are inherently more risky than incremental improvement ideas. Employees take risks by participating in the innovation process. Communicating ideas to superiors who may have a career stake is challenging. Crazy ideas could be laughed at. Managers could champion only the least risky, least creative ideas as a safe option. Ideas could be taken elsewhere for implementation by someone else. Failure could be dangerous for a career. Talking regularly to senior corporate executives who are trying to create innovation practices and instil a culture of innovation in the large organisations they work for, they all recognise the challenge of culture change and with it, the need for integrity and building trust
