An engineer, proven innovator, transforming existing products and now he has electric cars in his sights. Sir James Dyson already has taken a bet on solid state batteries so cars seem a natural step.
Tesla is finding the logistics of manufacturing a challenge and faces incumbent auto manufacturers are transforming petrol/diesel production lines to electric and autonomous driving manufacturing.
Will Dyson come a cropper against these competitors?
Intriguingly the FT article points to four factors that could beat Tesla and incumbents.
- Plastic makes the cars lighter — important because of the weight of electric batteries
- Plastic allows for more inventive designs.
- The first car would look “quite different” to any currently on the market.
- Dyson's Solid State Battery innovation
Dyson has beaten industry heavyweights before and cold do so again.
