Going into the final against Team Oracle the technical advantage favoured the Kiwis. The ultimate result being a 7-1 decimation of Team Oracle with the cup headed back to Auckland. Whilst sports metaphors are often applied to the business world this example is no exception. What the Kiwis clearly demonstrated is the speed with which innovation can lead to a differentiating advantage.  We cannot always be trailblazers, however it is critical to keep on top of market trends. This does not have to involve the backing of a bank roll, but rather the ability to adapt when there is a clear opportunity to set yourself apart from the field.

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