Hale believes the combination of two UK-headquartered companies brings the advantage of a better understanding of international markets than US-based firms such as Workday and others. This is the problem the US firms have, they really struggle to understand the complexity of international. One of the benefits of being developed on a small, dark, rainy island is that we had to think about international from day one. 90% of Workday’s revenue is from US companies. For these companies the international is a bit of an afterthought. [Whereas] that’s what we do.

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